Robert Debry & Associates Case Study

YOUR CASE OUR PROMISE.

ROBERT DEBRY & ASSOCIATES

PROJECT OVERVIEW

In 2015 Robert J. DeBry and Associates wanted a brand refresh ahead of a multi-year marketing push. Akomplice refreshed the logo and design that would last several years without looking dated. As well as a brand refresh Akomplice created and implemented a marketing campaign spanning across digital and traditional marketing platforms.

Akomplice disciplines utilized:

Brand Development
Logo and Collateral Design
Brand Videos
TV Commercials
Radio Commercials
Traditional Media Placement
Content Marketing (SEO, Social Media & Digital PR)
Digital Marketing

BRAND VIDEO & TV COMMERCIAL

One of the key communication components for this campaign was video. We created this brand video for use in trade shows, on the Mettis website as well as targeted online advertising through YouTube, Facebook and Instagram video distribution campaigns.

Writer + Director + Producer: Todd Noall
Director of Photographer: Julio Rincon
Editors: Julio Rincon & Todd Noall
Motion Graphics Designer: Julio Rincon
Awards: Emmy, Telly & Davie

END TEXT WRECKS

End Text Wrecks is a 501C3 Non-Profit created by Todd Noall, CEO of Akomplice as a branded content and cause marketing video marketing campaign for a local Personal Injury Attorney, Robert J. DeBry and Associates. The campaign was designed to engage and educate viewers of the dangers of texting and driving by creating a fun, Star Wars themed video -and then encourage viewers to take the pledge to not text and drive by uploading a video of them dancing a dance we called “The Wookiee”, to the Robert DeBry website. The campaign was a phenomenal success! This video achieved over 2.6 MILLION organic views on YouTube. We had thousands of videos uploaded, from everyone from the Governor of Utah to the Attorney General to major online influencers. The campaign has created signifiant exposure as well as significant SEO ranking increases for Robert J DeBry and Associates.

PUBLIC RELATIONS & INFLUENCER CAMPAIGN

Our PR and Influencer Campaign yielded impressive results. We were featured on literally every radio station and TV station and we had write-ups in every major newspaper.

For influencers, we had everyone from Travis Pastrana to Attorney General Sean Reyes to national Fashion Influencer Rachel Parcell to the National Champion BYU Cougarettes to Senator John Curtis to District Attorney Sim Gill. Everyone was dancing the Wookiee!

WEBSITE DESIGN & DEVELOPMENT

Over the last 5 years Akomplice has built 3 website for Robert J. DeBry to keep ahead in the highly competitive personal injury space. For Akomplice we believe a website can always be improved and further optimized, each month we continually update the website to improve conversion rates and improve the quality of cases.

DATA DRIVEN MARKETING

The advantage of digital marketing is the reporting and analytics we have available. Through this data we are able to target ads directly to individuals who have need the help and assistance of a personal injury attorney. This data also helps us improve the number of leads that convert to cases.

BY THE NUMBERS

SEO KEYWORDS

Top 10 keywords moved from outside the top 10 positions on Google to top 3 positions.

NEW CASES

165% INCREASE

SITE DURATION

2165% INCREASE

QUALITY OF TRAFFIC

Robert J. DeBry saw a 29% increase in quality of leads coming to the site leading to more cases.